FDJ: Management of profitability by product and by distribution channel

France’s leading gambling company, FDJ (Française des Jeux) is a French state-owned company, 72% -owned by the French State, which has given it the monopoly on lottery and sports betting throughout its territory and in Monaco. FDJ designs, produces and distributes games of chance, and attracts 26.3 millions players, via a distribution network of 31,900 points of sale, a website and applications for smartphones and tablets.

In the context of the opening of competition to the online gaming market in June 2010, La Française des Jeux launches the Grand Large project in order to respond to changes in regulatory requirements and to the Regulatory Authority for online gaming (Arjel ) which was created to regulate gambling on the Internet in France.
La Française des Jeux is soliciting Nell’Armonia on one of the components of this project: the industrialization of the production of operating accounts by product and by distribution channel, formerly produced on Excel.

Project challenges:

• Automating and reliability of account production processes
• Provide a distribution audit trail to ensure the auditability and traceability of the information produced
• Simulation capabilities and perspectives.
  
  

With a functional and technical project team, Nell’Armonia has implemented a financial management application to achieve the following objectives:

• Manage FDJ analysis axes
• Enable the sequencing of computation and cascading rules (on 7 levels)
• Automate the integration of data between the ERP and the EPM platform
• Allow for ad hoc analyzes and standardized refunds
• Simulate the impact of a change in gaming ranges or distribution channels.

• Permanent audit trail on the restatements produced by the tool

– High legibility of rules and cost drivers
– Traceability of the information produced

• Simulation capabilities

– Variability of the allocation of cost drivers
– A perspective on various simulations

• Securing the cost-effectiveness analysis

– Automation of the repository and database update
– Sharing of standard reporting reports.